Dealer Rentalnomics—2014 and beyond

Part 2: Business models in the new economy

By Garry Bartecki, CPA, MBA
Dealer-Rental Success LLC

There is little doubt that rental is here to stay. The American Rental Association estimates that North American equipment rental revenue will grow from approximately $38-40 billion in 2014 to $50-53 billion in 2018.  If you are the CFO or finance VP of a dealer, service, or rental company—this paper by Garry Bartecki is a must-read to stay abreast of how to successfully support the financial side of your business during the rental transformation.

Part 2: Business models in the new economy is the second in a series of three on “rentalnomics”—the new economy of rental. This paper goes into detail on the new business models created by the growth in rental and discusses how to successfully manage profits, cash flow, and market share. We will also discuss five reasons dealers should move to rent to rent (RTR) programs and explain why dealers, rental companies, and OEMs all can expect to encounter significant changes in how they attract and retain customers.

In the third paper, we will focus on what rental leadership looks like and provide concrete recommendations and advice on how to ensure success with your rental transformation process.

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