CRM Trends in 2015

Drive higher user adoption for better ROI

Over the past few years, there’s been great interest in several converging key technology trends and what they mean for CRM. Social media, cloud computing, big data analytics, and the rise of mobile devices have been driving much of the innovation in CRM solutions.

Lorcan Malone, VP Infor CRM, offers his perspective on what 2015 has in store for CRM, including:

  • Succeeding where others fail
  • Bringing CRM inside your inbox to give sales and marketing professionals all the data they need right inside their inbox
  • CRM best practices per industry
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