CRM and Social Media

Learn more on how to successfully include social media into your CRM strategy

Social media platforms are now commonly part of the “marketing mix” for direct marketers and advertisers. As social media use becomes more widespread, it is increasingly viewed today as yet another delivery channel.

There are distinct advantages to this approach. Using social media sites as a delivery platform for your marketing messages can be significantly less expensive than advertising buys, traditional public relations (PR), and tradeshows.

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