Getting Marketing and Operations
to join forces

Two departments. One objective.


Satisfying customer expectations - wherever they shop.

tn_eBoo-Capture.pngThe retailer is no longer the end point of your value chain, where the product meets the consumer. Today, with omni-channel shopping, customers expect to shop, compare, purchase, and consume on their own terms, on their own schedule, through a variety of channels, and on a variety of devices.

For today’s fashion company, that means operating in a customer-driven economy. Not only should your marketing campaigns drive customers to the omni-channel outlets that you monitor, but your value chain should be ready to support these efforts, as well.

The omni-channel experience must be seamless, inspiring your customers to make purchases whether they are in a brick-and-mortar store or using their personal computers or mobile devices.

Think of it this way.

Your marketing department develops campaigns to drive consumers to one or many touch points to shop, compare, and purchase. To make sure their campaign efforts are rewarded supply chain and operations departments have to be sure they have the right stock levels to meet the pull-through demands marketing have created.

Using Infor BI and M3 Analytics for Fashion* can help you sort the data you create so it’s more easily digestible—across your entire operation and value chain.

To see how your marketing and your supply chain and operations departments can collaborate better we are offering two eBooks as suggested reading.

  1. Overcoming the OMNI-Channel Challenge Campaign Management
  2. Bring your value chain closer to the consumer OMNI channel

Download both today by completing our short registration form.

iaf-logo*Infor BI and M3 Analytics for Fashion are endorsed by
International Apparel Federation