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Transcending the barriers of channel-centric commerce

Gartner’s perspective on retail’s defining challenges

For retailers to deliver a consistent customer experience in whatever mix of channels shoppers use in the path to purchase, this means more than providing compelling customer-facing technology. It also means having the supply chain capabilities to deliver on the promises of seamless unified commerce.

This Retail Industry Outlook report from Gartner looks at the supply chain challenges involved in shifting from a multi-channel mindset to a unified approach where the operational and technological barriers between channels become irrelevant. It also captures Gartner’s recommendations in areas such as:

  • Assigning credit for sales that involve a mix of online and in-store activity
  • Improving supply chain collaboration to address the pressure on margins from online-only retailers
  • Finding and retaining the supply chain talent and expertise needed to ensure the agility and innovation need for unified commerce
  • Addressing the changing role of the store in supply chain logistics and fulfillment
Complete the form to the right for your free download of the report, compliments of Infor Retail.



Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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