For retailers to deliver a consistent customer experience in whatever mix of channels shoppers use in the path to purchase, this means more than providing compelling customer-facing technology. It also means having the supply chain capabilities to deliver on the promises of seamless unified commerce.
This Retail Industry Outlook report from Gartner looks at the supply chain challenges involved in shifting from a multi-channel mindset to a unified approach where the operational and technological barriers between channels become irrelevant. It also captures Gartner’s recommendations in areas such as:
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