Forrester’s omni-channel playbook: Mastering the art of omni-channel retailing

Omni-channel retail is evolving. Are you?

The mobile-equipped, empowered customer has created a new reality for retailers—one in which providing a multi-channel path to purchase is just the start of effective customer engagement. Forrester’s Omni-channel Playbook examines the current state and future direction of omni-channel retail and highlights the emerging strategies that can help retailers like you capitalize on the latest technology and process innovations.

The Omni-channel Playbook captures Forrester’s industry-leading perspective on topics such as:

  • Creating a compelling and seamless omni-channel experience for customers
  • Why technology is just one component of effective omni-channel retailing
  • How to use the latest omni-channel innovations to create sustain a clear competitive advantage

Omni-channel isn’t a one-and-done initiative. It’s an ongoing effort to identify and meet the continually changing expectations of the modern retail customer. Download this essential resource today—compliments of the retail experts at Infor—to better understand how your organization can thrive in retail’s new omni-channel era.

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