As a hotel industry provider, you know how hard it is to boost profits while giving customers a personalized guest experience. If your primary goal is to improve your bottom line, you need to maximize occupancy and revenue.
In this informative research paper developed by Infor Hospitality and the Hospitality Sales and Marketing Association International (HSMAI)—the industry authority on revenue optimization—you’ll learn how refinements in business areas such as forecast performance, market segmentation, and asset management can have a direct and measureable impact on your bottom-line revenue.
Here is an excerpt from 9 Ways to Pull More Revenue Through to Your Bottom Line (fill out the form on the right to download the complete whitepaper):
RevPAR is up, but what happened to profit?
Since the beginning of time, demand fundamentals in the hospitality industry have been cyclical. World or regional headlines can have a negative impact on demand for hotel rooms while periods of economic expansion have the opposite effect. Of course, supply growth directly impacts how efficiently demand levels are absorbed at any given point in time.
Today, the hospitality industry is at a very unique juncture. According to data from STR, the US lodging industry has posted RevPAR growth in thirteen consecutive quarters and 2013’s second quarter occupancy is the highest second quarter absolute occupancy since 2007. On top of this, the construction pipeline is still quite modest for most segments. So with this "perfect storm," why aren’t we seeing significant gains in gross operating profit or net operating income?
The answer it seems is that hotel managers are facing a real challenge as it relates to rising costs.
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