Infor Named a Leader in Gartner Marketing Resource Management Magic Quadrant

Marketing resource management (MRM) is a set of processes and capabilities designed to enhance a company's ability to orchestrate and optimize internal and external marketing resources. Infor was assessed, and named a Leader, on our ability to support each of the following five MRM competency areas:

  • Plan and budget for marketing activities and programs (strategic planning and financial management).
  • Create and develop marketing programs and content (creative production management).
  • Collect and manage content and knowledge (digital asset, content and knowledge management).
  • Fulfill and distribute marketing assets, content and collateral (marketing fulfillment).
  • Measure, analyze and optimize marketing performance (MRM analytics).

With more than 30 years of experience, Gartner is the world’s leading source of objective, independent intelligence on information technology. IT and business professionals—your customers and prospects—turn to Gartner’s research when making key purchasing, investment and management decisions.

To access your complimentary copy of the 2014 Gartner Magic Quadrant for MRM, please fill out the form on the right.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Gartner Magic Quadrant for Marketing Resource Management, Kimberly Collins, February 4, 2014.

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