Nine Keys to Success in Micro-vertical markets

Going big by growing small

Many food and beverage (F&B) executives are fundamentally rethinking their strategies to focus on “micro-vertical” markets as consumers become increasingly more demanding for products that meet their specific wants and desires. These niche categories allow companies to leverage existing relationships with customers and suppliers to develop unique products, tailored to a precise customer base, region, or retailer.

Learn more about the benefits of a micro-vertical strategy, download the MPI QuickReport, Nine Keys to Success in Micro-vertical markets. You’ll read how you can capitalize on:


  • Higher margins on higher-value specialized goods
  • Unique products that are difficult to copy
  • Products that forge tighter, long-term relationships with customers
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