Should manufacturers answer the call of demanding customers or hang up?
Consumers have high expectations, especially for highly configured and personalized products. This trend is affecting retailers, the supply chain, and manufacturers as they struggle to adapt processes to provide highly customized products.
For manufacturers, the pivot toward made-to-order products places a strain on operations, scheduling, and profits. The question for some manufacturers is whether they should attempt to answer the incessant call for customized products or resist the trend, even as it builds momentum.
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