The era of the empowered customer is here. Yet only 35% of companies currently have a unified view of the customer data available to all relevant stakeholders.¹ Enterprise Resource Planning (ERP) solutions connect different silos in the business and provide the ability to optimize resources while pursuing strategic objectives.
Customer-centric ERP goes one step further, giving employees a timely and seamless view of the customer interaction history across all channels, thus increasing the ability to deliver personalized and consistent messages.
Customer-Centric ERP: Integrated Systems for Customer Satisfaction is a complimentary research report from Aberdeen Group that discusses the business value of customer-centric ERP, especially when integrated with CRM.
Download your copy to discover how Best-in-Class organizations are 79% more likely to have integrated ERP and CRM. In the report you will also learn:
¹ Customer-Centric ERP: Integrated Systems for Customer Satisfaction. Aberdeen Group. December 2014.
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