Power and influence in the automotive industry is shifting dramatically. Consumers today are asserting more control in their relationships with the industry. They have a new set of expectations for what the industry must deliver and how. Original equipment manufacturers (OEMs), meanwhile, are reassessing their traditional roles, which emphasize final assembly, branding, and distribution in an effort to better meet the demands of this more sophisticated consumer and capitalize on new revenue opportunities.
Business savvy suppliers are responding to the changing roles of consumers and OEMs by ramping up their focus on product innovation and doing it in a way that aligns closely with the changing consumer expectations.
In this white paper, we explore the trends driving demand in the automotive industry and the ways automotive suppliers can become more customer-driven enterprises and expand their role as innovators in the industry.
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