In an always-on world, customers are in the driver’s seat. They choose the digital channel they prefer and the content they want to experience.
For marketers, this represents a huge challenge, as well as a huge opportunity. To move from a campaign-centric strategy to one that accommodates always-on customers, you need marketing automation software that can help you to deliver an omni-channel experience.
For more information about how marketing technology can help you meet customer expectations, consider the ideas in "Always-on marketing in an always-on world." This executive brief outlines the technology and strategies you need to drive beautiful customer experiences in an always-on world.
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