Product manufacturers: Strategies to generate repeat business

Report: Brand loyalty is no longer enough

With product commoditization and customization on the rise, it’s no surprise that 2/3 of executives believe customers are less loyal to brands.1 Our latest report explores this trend and offers:

  • Research that proves quality and service are more important than ever
  • Strategies for turning happy customers into long-term partners
  • Why "the IKEA effect" is working for manufacturers
  • The growing importance of a customer rewards program
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