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The consumer marketplace is becoming increasingly volatile, fragmented, and dynamic. These changes cry out for a process of dynamically assessing and managing demand. Shrinking product life cycles and an unforgiving marketplace are sharply increasing the costs of demand management errors. These trends are driving the need for companies to adopt new demand management technology that better accounts for supply chain variability and can improve gross profit margins.
An independent Aberdeen Group study reveals that companies rated as 'best in class' in demand management are three times as likely to have forecast accuracy in excess of 70%. Those companies are also:
- Twice as likely to have higher market share than their competitors
- One and a half times as likely to have better fulfillment
- Twice as likely to have improved profit margins over the past two years
Read "Demand Management in Consumer Industries" for insight into the business processes of demand forecasting, collaboration, promotions management and analytics -- and how best-in-class companies manage these processes differently than their peers.
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