Today's customers are not only always right, but are always changing and always increasing expectations. Markets are now facing pressure to introduce more products, more quickly and with more specialization as it's an era of choice.
Companies must adapt. They must evolve processes quickly, efficiently, and cost-effectively. Meeting customer demands is not a place for playing "catch up" or settling for being second to arrive on the playing field. First to market with a product innovation often wins the market and dominates the mindshare of the buyer.
So, how do companies keep pace with this new level of customer demand? Is it possible to successfully fulfill customer expectations without sacrificing efficiency?
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